Milan will once again be the world’s two wheeled capital this year. EICMAs chairman of the exhibition promises that they are all “Hard at work to return to exhibitors and the public what is theirs”
If you thought that was a bit sketchy for an opening sentence then how’s this for Italian English, “The path towards EICMA 2021 is marked by great expectation and concrete optimism, our event is one of the most important and attractive exhibition-events at international level and it will proudly play a decisive role for the recovery of the Milanese trade show system and for the country.” This is what Pietro Meda, Chairman of EICMA Spa said the other day. Pietro, he’s a bit of a legend in his own right, is the main man at the company that organizes the, now, one hundred-year-old International Cycle and Motorcycle Show. This year it’s scheduled to run from 23 to 28 November in the halls of Fiera Milano in Rho, Milan.
“EICMA”, Pietro continued, “is back after a stop of a year, strengthened by the renewed importance that the mobility market has given to two wheels and to the industry of reference; Milan will once again be the world capital in this sector. Our aim is to give back to exhibitors and the public what is theirs: a great container of passion and opportunities for development for businesses, which this year is even more significant and exciting.” That sentence carried all the structure and predictability of watching Wes Grainger prepping an old Kawasaki for a track day.
EICMA - Legendary
Never the less we’re pretty sure that his Italian is a whole lot better than ours and when it comes to putting a gig like EICMA together his show is legendary. While there have been all sorts of issues around the production and delivery of bikes since the ‘great unhappiness’ started, we can be pretty sure that the design teams have been flat out and will have loads of new toys for us in the new year. What better place to showcased them than at the biggest show on the planet?
EICMA runs this year from the 23rd to the 28th of November. Both the green planes and the blue ones fly direct from Dublin and as Milan is a little chilly at the end of November you should bring your coat.
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